Facebook offers a feature called "pinning a post" on Timeline. This means that you are able to attach any post to the top of your page, positioning it so that visitors will see it right away. If you have a post promoting your latest social campaign, you definitely want to sponsor it by pinning it to the top! Here's how:
1. Log into your Facebook account.
2. Hover your mouse over the right corner of the post that you want to use. A downward arrow appears.
3. Click on the arrow button.
4. Select "Pin to top" from the dropdown menu. Your post moves to the top of your Timeline. A yellow ribbon will also appear, to remind you that it's pinned.
*** Note: You can always remove the pin - just click the downward arrow and select "Unpin from Top."